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Available for new projects

The
Marketing
Guy.

Francisco Estrada — Performance Marketing Leader
I want you to sell more. That's it. No fluff, no vanity metrics, no 40-page strategy decks. I audit your setup, build a plan based on your real numbers, and execute it with a team ready to go from day one. More leads, more sales, more revenue.
See what I've delivered → Let's talk
$3M+
Ad spend managed / year
<$7
CPA direct sales
15.5×
Documented ROI
40%
MQL → SQL rate
The Agora The Insiders Aurum House HelloPrepay Lifestyle International Realty Nuceria Health Madrid Estate PayTotalMobile The Agora The Insiders Aurum House HelloPrepay Lifestyle International Realty Nuceria Health Madrid Estate PayTotalMobile
More leads.
More sales.
No bullshit.

Most agencies will sell you reports, dashboards, and meetings. I sell you results. More qualified leads in your pipeline. More conversions. Lower cost per sale.

I come in with a full team — media buyers, SEO specialists, creatives — ready to deploy from day one. No ramp-up excuses. No wasted months.

Media Buying
Lead Generation
Full Audit
Marketing Plan
CRM Automation
SEO
Team Leadership
Growth Architecture
Sound familiar?

You have a sales problem.
Let's fix it.

These are the exact situations I walk into. I've solved all of them. The goal is always the same — more revenue out the other side.
01
× Your CPA keeps climbing
"We're spending more
and getting less."
I audit the math first — CPA = CPC ÷ CVR — and find exactly where your formula breaks. A match type fix alone can deliver 30–50% CVR improvement. Most of the time, the problem is hiding in plain sight.
02
× You can't trust your data
"We don't really know
what's working."
I install and verify the full tracking stack — GA4, GTM, Meta Pixel, conversion events. You can't optimize what you can't measure. Before I touch a single campaign, I make sure the data is clean.
03
× Competitors rank, you don't
"We're invisible
on Google."
I run a full SEO audit before touching anything — keyword gaps, technical issues, indexing problems, content alignment. One client had their site ranking for cannabis and yoga instead of their actual product. After the cleanup: +75.7% qualified users, organic traffic up 12× in 90 days. Almost always a content problem, not an authority problem.
04
× Clicks but no conversions
"Traffic arrives
but nobody buys."
I audit your trust signals the way your customers do — Trustpilot, BBB, reviews, landing page credibility. Most conversion problems aren't ad problems. They're trust problems. I fix both.
05
× Leads that never close
"We get volume
but nothing converts."
I build MQL/SQL qualification into the funnel from day one. 8%+ B2B conversion rate and CAC under €100 — achieved through CRM automation, lead scoring, and segmented nurture, not just better ads.
06
× No marketing direction
"We don't have a plan.
We just run ads."
I start with a full audit — ads, funnel, SEO, tracking, competitors. Then I build a complete, data-driven marketing plan tailored to your business and execute it. Strategy and execution, in one person.
Track record

Sales moved.
Numbers don't lie.

Two roles where I took full control of marketing and drove real revenue. Not impressions — actual sales.
Direct Response
Publishing · Multi-Platform · €500K+ annual budget
Direct response publishing is the ultimate performance accountability test — every campaign either hits CPA or it doesn't. I managed €500K+ annually across Meta, Google, Outbrain and Taboola for financial and health products with zero tolerance for waste. No hiding behind "brand awareness." CPA at or below €5, sustained over years. This is where I learned to treat budget like oxygen — use only what's necessary, make every euro justify itself.
€500K+
Annual budget
≤€5
CPA — sustained
150%+
ROI multi-platform
4
Channels — Meta · Google · Outbrain · Taboola
B2B · Head of Marketing
Global Influencer Platform · Promoted from Growth Hacker
Started as Growth Hacker. Built the acquisition system from scratch. Got promoted to Head of Marketing and then ran the entire function. This is the clearest proof of what happens when you give me ownership — automated journeys, LinkedIn strategy, CRM qualification, email deliverability from 16% → 22% open rate. The output: €1M+ in yearly media value sold with a 40% MQL-to-SQL rate that most B2B teams never get close to.
€1M+
Yearly media value
40%
MQL → SQL rate
8%+
B2B conversion
<€100
CAC maintained
Also worked with
Aurum House
Marketing Agency
🇺🇸 United States
Senior Growth Lead · $3M+/year Meta + Google
HelloPrepay
Fintech / Prepaid
🇺🇸 United States
Google Ads · SEO · Trust CRO
Nuceria Health
Health & Wellness Clinic
🇺🇸 United States
Meta + Google Ads
PayTotalMobile
Telecom / Prepaid
🇺🇸 United States
Cricket · Metro PCS campaigns
Lifestyle International Realty
Real Estate
🇺🇸 US + Caribbean
Realtor recruitment · Meta Ads · GTM
Madrid Estate
Luxury Real Estate
🇪🇸 → 🇺🇸 NY / LA
Full digital rebuild · Lead gen
My Staffing Support
🤝 Partner
Staffing / LATAM Talent
🇺🇸 US / 🌎 LATAM
Talent acquisition funnel
Ana Miranda Ceramics
Artisan eCommerce
🇪🇸 Spain
SEO · GA4 · Growth roadmap
Own venture

Built from
scratch.

The only way to truly understand product growth is to build the product yourself.
◆ Founder & Solo Builder
ETF.plan ↗
 etfplan.app
Personalized ETF investment planner — built solo while managing more than $3M/year in client ad spend. Portfolio tracking, dashboard calculations, admin panel, Supabase auth, Resend email.

Full funnel built, tracking stack live, email cadences ready — before spending a single cent on ads. The system first. The budget second.
Supabase
Meta Pixel
UTM Tracking
Resend
Admin Panel
Organic-first
📐 Tracking before spending
Pixel installed, UTM active, events mapped before a single paid euro. The math works first — always.
📦 Product + marketing in one person
No handoff between product and growth. Tracking embedded from day one, not retrofitted later.
🌱 Organic-first discipline
Proving the product works organically before scaling paid. Validate the math, then spend the budget.
🚀 Live and evolving at etfplan.app
Real product, real users — running in parallel with consulting work.
Proof of work

Numbers don't lie.
Here are mine.

Real campaigns, real clients, real results. This is what hiring me looks like in practice.
Direct Response · 4nels
The Agora
€500K+/yr across Meta, Google, Outbrain and Taboola — for over two years straight
≤€5
CPA sustained
150%+
ROI delivered
2+ yrs
Consistent
Read case study →
B2B · Head of Marketing
The Insiders
Built the inbound machine that generated €1M+ in yearly media value
40%
MQL→SQL rate
15.5×
LinkedIn ROI
€80
CPL B2B
Read case study →
Luxury Real Estate · Lead Gen
Madrid Estate
Full digital rebuild — from wrong audience to HNW NY/LA buyer acquisition
$12
CPA (avg $30–80)
+75.7%
Qualified users
91
Leads · ~$500
Read case study →
Real data · Google Analytics 4

What growth looks like
when the system works.

A Miami-based client started working with me in October 2025. Organic traffic multiplied 12× in 90 days, engagement rate reached 91.94% — nearly double the industry average. Every number below is an unedited export from Google Analytics 4.

GA4 Google Analytics 4 · Miami client · Jul–Dec 2025 · 54,268 users total
👋 Started here

✱ Monthly users by acquisition channel · Google Analytics 4 · Client name withheld by agreement · Data unedited and unfiltered

Full breakdowns

Every decision, every number, every result — expanded below.

The environment: Direct response publishing is the hardest performance school. Every campaign has a hard CPA target and volume is relentless. Managing €500K+ annually across Meta, Google, Outbrain and Taboola for financial and health editorial products. Zero tolerance for waste, no room for vanity metrics.

What I delivered: CPA at or below €5 across the full portfolio, sustained over years. Audience architecture, creative testing frameworks, and attribution models that kept the funnel profitable as budgets scaled. Where mathematical campaign discipline became instinct.
€500K+
Annual budget across Meta, Google, Outbrain, Taboola
≤€5
CPA — consistently hit across all product lines, sustained over years
150%+
ROI on multi-platform campaign execution
Read full case study →
The challenge: Global B2B platform needed a scalable inbound machine without an outsized sales team. Joined as Growth Hacker, built the system, got promoted to Head of Marketing.

What I built: Full inbound architecture — LinkedIn B2B strategy, content system, email deliverability from 16% → 22% open rate after warmup + Spamhaus resolution, automated journeys, CRM qualification workflows. MQL/SQL pipeline delivering 40% qualification rate and €80/lead on LinkedIn and Google.
€1M+
Yearly media value generated via B2B inbound strategy
40%
MQL-to-SQL rate via CRM automation — industry avg is ~10–15%
8%+
B2B conversion rate — industry benchmark is 2–5%
<€100
CAC maintained as pipeline scaled
Read full case study →
The situation: 381 ranked keywords vs 7,556 for the top competitor. CellPay owned 44.99% keyword overlap. No Trustpilot profile, 51.4/100 Scam Detector score, zero external validation.

What I built: 3-layer strategy — (1) Manual CPC Google Ads per carrier, T-Mobile first (22K searches, zero competition); (2) SEO content plan across 413,400 monthly searches, Tier 1/2/3 priority; (3) Trust architecture using CellPay's 1-star Trustpilot as HelloPrepay's conversion advantage. Hidden gem found: Refill ad group at $1.95 CPA, 20% CVR — flagged for immediate scale.
202K
Monthly searches mapped — full market blueprint, 10 carriers
$1.95
CPA on Refill ad group — 20% CVR, hidden gem flagged for scale
20×
Keyword gap vs competitor — closed via Tier 1/2/3 content plan
The situation: Passive website, broken tracking, zero data ownership. 22% UK traffic vs 21% US — despite targeting HNW buyers in New York and LA. The site ranked for cannabis and yoga content instead of luxury real estate.

What I did: Forensic tracking audit → GTM + GA4 + Meta Pixel verified install → SEO decontamination removing irrelevant content → GDPR-compliant trust infrastructure → paid lead gen pilot targeting HNW profiles in NY/LA → 91 leads with full data baseline for scaling.
+75.7%
Active users — 3.5K to 6.2K real qualified potential clients
91
Leads generated in pilot window with scalable baseline set
100%
Data ownership — from fragmented tracking to full stack
Read full case study →
Experience

A career of
compounding results.

Every role built on the last. More budget, more complexity, more ownership — every time.
Senior Growth & Performance Lead
Aurum House Marketing Agency — US Remote
Managing more than $3M/year across Meta and Google. CPA <$7 direct sales, <$12 lead acquisition. Full campaign architecture for Nuceria Health, HelloPrepay, PayTotalMobile.
Head of Marketing
The Insiders — Madrid, Remote
Promoted to lead the full marketing function. €1M+ in yearly media value. Automated journeys, LinkedIn B2B strategy, 40% MQL-to-SQL via CRM automation.
Digital Marketing Manager / Growth Hacker
The Insiders — Remote
Built the B2B acquisition machine from zero. €80/lead on LinkedIn and Google. Email deliverability from 16% → 22%. Designed the systems later scaled as Head of Marketing.
Digital Marketing Manager
Ediciones de Salud / The Agora
€500K+ annual budget, CPA ≤€5. Meta + Google + Outbrain + Taboola. Where performance marketing math became instinct — no euro wasted without a data reason.
Digital Marketing Specialist Senior
Inversor Global SA / The Agora
Senior entry into the Agora ecosystem — financial content marketing and campaign optimization for investment publications across Spain and LATAM.
Digital Marketing Specialist
Artespañol · The Capsoul Company · Mi Barranco
Foundation years. Campaign setup, creative testing, audience segmentation, analytics. Built the habit of measuring everything before drawing conclusions — a habit that never left.
How I work

A full team.
One point of contact.

You talk to me. Behind me is a team of specialists — media buyers, SEO experts, creatives, CRM builders — ready to execute from day one. Senior strategy, full execution, no excuses.
01
Audit first, spend second
Before touching your budget, I audit everything — CPA math, keyword gaps, tracking, competitors. You know exactly what's broken before we spend a single euro fixing it.
02
Data decides, not opinions
CPA = CPC ÷ CVR. Every recommendation has a number behind it. You'll never hear "I think this will work" — only "here's what the data says, here's what we do next."
03
We find what you're leaving behind
The ad group converting at 20% that nobody scaled. The keyword with 22K searches and zero competition. Revenue is hiding in every account. We find it and go get it.
04
Fast to deploy, faster to iterate
The team is ready to go on day one. 2–3 week sprint cycles, clear milestones, zero black box. You always know what's running, what's working, and what's next.
05
We fix the system, not just the ads
Ads, SEO, CRM, landing pages, trust signals — all connected. Most agencies touch one channel. We fix the whole pipeline. Because a campaign problem is often a conversion problem in disguise.
06
You measure sales, not slides
Reports show one thing: did revenue move? CAC, pipeline, conversion rate, cost per sale. No vanity metrics, no reach graphs. If it doesn't connect to money in, we don't track it.
Tools & stack
Meta Ads Manager
Google Ads
Google Analytics 4
Google Tag Manager
SemRush Guru
HubSpot
Zoho CRM
Mailchimp
Hotjar
Qlikview
LinkedIn Ads
Outbrain
Taboola
Supabase
Zapier / Make
PhantomBuster
WordPress
Resend
The team
You get me and a full team
behind every campaign.
◆
Media Buyers
Meta and Google specialists who live in Ads Manager daily
◆
SEO & Content
Keyword strategy, landing pages, and content that ranks and converts
◆
Creatives & Copywriters
Ad creative, landing page copy, and messaging that actually sells
◆
CRM & Automation
Funnel builders and automation specialists who close the loop on every lead